Unique Ideas, Thoughtfully Made

Bespoke Products & Custom Development

We help brands create custom pastry products tailored to their market and values — with a fair vetting system to ensure the right fit from day one.
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Building product together

Custom Pastry, Built Around You

Looking to create something truly your own? At The Lewis Pie Co., we work with innovative brands and food entrepreneurs to develop custom pastry products that are tailored to your market, values, and customers. Whether you’re looking for a plant-based pasty with a twist, heritage-inspired pie, or eco-conscious recipe, we have the tools and team to bring it to life.

Bespoke takes time, so we operate a fair and transparent vetting system to make sure your idea and our capabilities are a great match from the start.

What You Can Expect

✔ One-on-one project scoping
✔ Technical support from our process team
✔ NPD development & product tasting
✔ Custom ingredient sourcing
✔ Eco or dietary recipe support
✔ Packaging format consultation
✔ Low MOQ batch trial (where viable)

Ideal for Niche & Premium Brands

Who is Bespoke Right For?

Bespoke pastry development is ideal for premium and niche food brands, sports stadiums, event catering businesses, and retailers looking to introduce a unique selling point through a custom pie or pasty. It’s also a great fit for companies that can work with reasonable minimum order quantities and have supporting sales data, as well as for brands seeking ethical, sustainable, or dietary-led ranges. Finally, it’s well-suited to entrepreneurs with a clear vision and a solid go-to-market strategy.

Building product together

Real Ingredients. Real Difference.

We’re proud to work with customers that specify their own inclusions and recipes.  From working with specific chicken and beef suppliers and specific cuts and breeds.  We’ve included regional beer and cheese suppliers, our production agility makes this possible and traceable.

If you have a specific product that needs a little TLC talk to us.

We have worked with customers who have specified the following and more:

  • Regenerative farming (e.g. Wildfarmed Flour)
  • Plant-based and allergen-friendly diets
  • Ethical supply chains and partners
  • British and local sourcing
  • Organic regional nominated suppliers
Case Study - Wildfarmed Flour

Taking the Pressure Off — Supplying Pies for UK Stadiums

“We were making pies ourselves, but it just wasn’t working. It was expensive, time-consuming, and hard to keep the quality consistent. We needed help — and that’s where Lewis Pies came in.”

As a national catering company serving some of the UK’s busiest stadiums, we needed a product that could hold its own - something packed with flavour, made from responsibly sourced ingredients, and delivered at scale.

Lewis Pies took the time to understand exactly what we needed. They met our requirement to use a specific flour type - Wildfarmed flour, and successfully integrated it into their production process, allowing us to deliver a pie that supports regenerative farming and aligns with our values.

Most importantly, they made the whole process easier. Their team is responsive, reliable, and genuinely invested in getting it right.


“It’s rare to find a supplier who cares as much about the details as we do. We’re proud of what we’ve created together, and our customers love it too. We don’t speak to them that often — because it just works. That’s exactly the kind of supplier we like to work with.”

National Catering Partner, Stadia Pie Programme
Case Study - Craft Quality at Scale

Precision, Partnership & Pastry — Bringing a Premium Pie to Life

When a premium pie brand approached us about contract manufacturing, they were clear about one thing - nothing could be compromised. Every element, from their bespoke pastry to the chicken sourced from their chosen farm, had to match what they’d perfected in-house.

Understandably, they were nervous. Handing over production of a flagship range to an external supplier was a big step.

We didn’t just take on the recipe — we became an extension of their team. Working closely with their technical leads, our NPD, technical, and production teams developed a tailored manufacturing process to meet their exact standards. This included running on-site trials, fine-tuning pastry techniques, and integrating a complex supply chain — including a dedicated poultry supplier specified by the client.

The result? A seamless transition, a product that met every expectation, and a happy customer.

“They were thrilled with the result - and more importantly, confident in our ability to protect their brand and deliver consistency at scale.”

Case Study - Perl Las Blue Cheese Pie

Bringing artisan cheese into a handcrafted pie

At Lewis Pies, we’re always on the lookout for exceptional ingredients that elevate our products, and Perl Las, the award-winning organic blue cheese from Caws Cenarth, was one we couldn’t ignore.

We loved the flavour and character of the cheese and knew it could become the hero of a premium pie. So, we reached out to the team at Caws Cenarth to explore a potential collaboration and they were just as enthusiastic.

As part of our process, we visited their incredible site in West Wales, conducted a full supplier audit to meet our BRCGS AA+standards, and involved them directly in product development. Their insight helped us fine-tune the final recipe, ensuring the cheese was celebrated in all the right ways.

“When Lewis Pies approached us about using Perl Las in one of their pies, we were thrilled. We care deeply about where our cheese ends up, and it was clear from the start that they shared that same passion for quality. Seeing our blue cheese used in such a creative, delicious way and treated with such respect has been a real pleasure.”

Carwyn Adams, Owner – CawsCenarth

The result? A beautifully crafted pie with deep, rich flavour — and a partnership that’s grown over several years. It’s a story of shared values, exceptional ingredients, and great Welsh food.

Ready to Start a Bespoke Journey?

We love working on new ideas - but we also respect the time and effort these projects take. If you’re ready to collaborate, we’d love to hear your pitch.