ON A ROLL

Flaky, Filled, and Ready to Roll

From classic recipes to bold new flavours, our range of filled rolls delivers on taste and texture every time. Whether you're serving snack bars, grab-and-go counters, or retail freezers, we’ve got a roll to fit, made with expertly laminated pastry and packed for performance.
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Multiple Flavours

Hickory Chicken to Margarita. stand out Rolls

Perfect Grab & Go

Ready to bake or boxed and ready to go - ideal for cafés, kiosks, and travel catering.

Consistency key

Expertly laminated pastry and automated handling deliver reliable results every time.

Flexible Formats

Top or side seal, lengths weights and sizes
Consistent Quality in Every Setting

Rolls That Work Wherever They Go

Our filled rolls are designed for real-world service. Built to handle transport, reheating and fast-paced environments without compromising on quality. With a wide variety of fillings, specialist pastries, and flexible line control, we produce consistently high-performance products for foodservice, retail, and travel.

Here’s how we make rolls that perform across foodservice, retail and travel:

✔ Puff and reduced-flake pastry options
✔ Vegetarian, vegan and meat-based fillings
✔ Multiple weights and lengths

✔ Bite-size party rolls for sharing or buffet service
✔ Available in protein, vegetarian or vegan options

✔ High-volume production with short changeovers
✔ Frozen baked or unbaked

Rolls for Every Menu and Market

From everyday catering to gourmet and party options, all customisable to your needs.

Everyday Rolls

Designed for high-volume catering and consistent performance. Ideal for government, contract, and foodservice supply.

Gourmet Rolls

Wide-format, generously filled and built for menus that want something substantial - a proper handful, with vegetarian and plant-based options available.

Party Rolls

Cut to bite-size for buffets, platters or snack packs. Available in protein, vegetarian and vegan varieties.

Flexible Line Control

From length and weight to seal and topping style. We can customise to suit your market or brand.

Minimum Order

1 mixed pallet of stock lines

Lead Times

Fast turnaround on standard and custom roll formats

Certifications

BRCGS AA+, Vegetarian, Plant-Based, Halal available

Supply Options

Frozen baked or unbaked
📝 Case Study - Bigger, better and built to impress

Creating a Gourmet Roll That Stands Out

“We saw a gap in the market for a premium roll - something bigger, more indulgent, and visually striking. Our team developed a gourmet roll under the Wilfreds brand that delivered just that. It’s generously filled, wide-format, and looks superb on a deli counter. The shape, pastry and bake were all tested in-house to create a product that truly feels like a step up from the everyday roll.”

– Product Development Team, Lewis Pie Co.

Current Favourites

These favourites showcase how we combine pastry craft and modern flavour to meet the demands of today’s foodservice.
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Gourmet Sweet Hickory Chicken Roll

A premium roll with tender hickory chicken filling, wide-format flaky pastry, and a deli-ready finish - part of our Wilfreds range.

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Margarita Cheese Roll

Packed with tomato, mozzarella, and Italian herbs, this roll delivers big flavour in a vegetarian-friendly, easy-to-serve format.

Talk To Us

Whether you’re looking for a classic savoury, a standout deli option or something fully bespoke, we’re here to help. Let’s talk about how our rolls can work for your business.